What I’m Reading 4.5.17

reading

Racked

How Old Hollywood Manufactured Its Beauty

For the gargantuan glamour factories of Hollywood’s golden age — the movie studios — the process of making a movie star required equal amounts of whimsy and pragmatism. There’s always an unknown quantity; a mystifying onscreen charm that’s utterly unique to that person, from Garbo to Dean to Monroe. But in truth, that much-touted onscreen magic was a hard-gained and meticulously organized effort. In a new photo book, Styling the Stars: Lost Treasures from the Twentieth-Century Fox Archive, authors Angela Cartwright and Tom McLaren reveal the messy reality of living up to a star persona.

The Whitewashing of Natural Hair Care Lines

Raquel Savage, a Miami-based, board-certified sex therapist, was recently invited to be a hair model for Carol’s Daughter, a natural haircare, body, and skincare line. This event, an expo showcasing Carol’s Daughter and other products for CVS sales reps, took place on March 30th. From 6 a.m. to 5 p.m., Raquel was to model for the brand, which would test products on her hair but not cut or color her locks. All Raquel had to do was come to the Westin Fort Lauderdale on that day wearing all black with freshly washed hair. She was looking forward to the opportunity. It was another way to collect a check and promote herself.

At first, Savage knew that something was amiss from how messily her natural hair was handled. When she was reached out to for this opportunity, she assumed the stylist, who was also black, knew how to do her curly hair, which was to style while wet. But instead, her hair was styled while dry. After Dark & Lovely and Carol’s Daughter were used on Savage’s hair, she was prompted to go to one of the Westin’s ballrooms, where besides the aforementioned lines, Shea Moisture, NYX, Wet n Wild, Maybelline, and Coppertone, among many others, were present. Downstairs, that feeling of something being a bit off escalated, as the majority of people present, including CVS ambassadors, were white. Savage, along with another light-skinned, curly-haired woman, were a part of L’Oréal’s multicultural booth, which included Dark and Lovely, Dessange, and Carol’s Daughter.

The Entirely False History of Women Tricking Men With Makeup

In various books, academic articles, blogs, legal notes, and social-media posts, you can find references to a law passed by England in 1770 that made it legal for a man to divorce his wife if she tricked him into marriage using witchcraft, such as makeup, to enhance her looks. Called the Hoops and Heels Act, it stated that any woman who tried to “seduce and betray into matrimony” a man using “scents, paints, cosmetic washes, artificial teeth, false hair, Spanish wool, iron stays, hoops, high-heeled shoes, [or] bolstered hips” would be tried for witchcraft and have her marriage voided if found guilty.

Except it never happened. But generations of researchers have been fooled, some stating that the law was passed in 1774, others saying that it was voted down by Parliament, and another group claiming that under the counsel of their mistresses and wives, members of Parliament decided not to vote on it at all.

Vanity Fair

How Beauty Brand Tatcha Became a Philanthropic Success Story

Even if you don’t know who Victoria Tsai is, you will certainly recognize her beauty brand, Tatcha. Impeccably presented and exquisitely packaged, every item in her exceptional line of skincare is treated as a profound gem, dressed in shades of jade and amethyst, and, now, in black with Japanese gold-leaf accents. On top of that, it’s all for a very good cause.

In early 2009, Tsai, then in her early thirties and living in San Francisco (where she still resides with her husband and seven-year-old daughter), took a life-altering trip to Kyoto, Japan. Soon after, she found herself maxing out credit cards, selling her car and her engagement ring, and working four different jobs in order to build a brand out of pure belief and passion. Come September of that same year, Tatcha was born.

Bustle

What’s In CVS’ Korean Beauty Collection? You Need To Get Yourself To The Drugstore ASAP

When it comes to cutting-edge beauty trends and products, we’ve seen time and time again that K-beauty knows what’s up. The challenge? Getting your hands on the latest beauty innovations often involves some serious digging on sites you might not be familiar with, and it can be tough to distinguish between what’s a little sketch and what’s a well-kept secret just waiting to become the Next Big Thing (and your favorite new product). But sorting through it all just got easier — CVS is launching K-Beauty in stores and online, so reliably genius products are more accessible than ever.

The drugstore partnered with K-beauty giant Peach & Lily’s Alicia Yoon to curate the line of more than 100 products, which will be available at 2,100 stores across the country. This means it’ll be in more stores than any other retailer worldwide, according to CVS.

Refinery29

The “Caveman Regimen” Is The Hot New Skin Trend You Don’t Want To Try

Spend an hour or two sniffing around /r/SkincareAddiction, the hugely popular Reddit forum dedicated to all matters of the skin, and you’re bound to learn a few new things. You’ll learn the difference between PIH (Post-Inflammatory Hyperpigmentation) and acne scarring, the unexpected brands that have major cult followings among those in the know (Paula’s Choice, CeraVe, and The Ordinary, to name a few), and why Aztec Indian Healing Clay makes your face feel like it has a heartbeat— and, if you’re lucky, you might even be alerted to a sale or two.
But even as you absorb the wealth of wisdom SkincareAddiction and its knowledgeable members have to offer, it’s crucial to remain alert: This is the internet we’re talking about, and it’s inevitable that you’ll stumble across something that sounds the alarm in your lotion-loving head. If someone writes that the “caveman regimen” saved their skin, for example, don’t assume they’re referring to a legitimate method of treatment you just haven’t heard of yet. They’re not.
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